To build a world led by high-standard youth who lead themselves first

​Because Of Why is a cutting-edge youth leadership and performance coaching organization, committed to transforming young individuals into exceptional leaders.

​The world is in desperate need of leaders who set the bar higher and refuse to accept mediocrity. We exist to coach young individuals who will shatter limitations, redefine success, and lead with discipline and vision

We serve growth-minded youth who have the will to go beyond the average and step into a life of leadership and achievement. We work with families, schools, and organizations that are committed to raising the standard for high-performance leaders.

We offer a variety of transformational programs, both live and online, including:
- ALL IN 1 to 1 Signature Program (Ages 13-18)
- Accelerator Live In-Person Group Training (High School Only)
- Because Of Why Training Academy Online Group Training (Ages 13-18)
- Leaders Of Today Before and After School Programs (3rd-8th Grade)

Leadership isn’t just a title—it’s an everyday decision. Everyone has the potential to lead, no matter their age or background.

Setting high standards is non-negotiable. Average is the default, but excellence is the choice we make.

Discipline, hard work, and vision are essential for success. We are not here to settle for good enough.

Our team culture is rooted in high standards, extreme accountability, and a deep sense of purpose driving everything we do.

In 2023, Carmen and Nick were tired of living like everyone else. While most of their classmates were glued to their phones, smoking, partying, and wasting time, they wanted more. They saw the same thing every day—people stuck in the cycle of doing the same thing over and over, never breaking out. They refused to be a part of that.

In high school, Carmen and Nick didn’t want to just follow the crowd. They wanted to do something big. They wanted to build something real. So, in 2020, when the world slowed down because of COVID, they saw it as their chance to speed up. They started reselling products online, learning the basics of business. It wasn’t easy. But every failure, every sale, every lesson pushed them closer to what they really wanted to do: Because Of Why.

By 2021, they were all in. They sold everything they had made from reselling and used that money to start Because Of Why. But it wasn’t enough. They needed more knowledge, more guidance. So, they maxed out their credit cards and invested $12,000 into their first coaching program. They were 18, with no backup plan, but they believed in what they were building.

In 2023 and 2024, they traveled the country to learn from the best—attending seminars, meeting top leaders, and soaking in everything they could. They were constantly working on themselves, pushing themselves to become the kind of people who could build a program that would change lives.

By 2024, Because Of Why was a movement. It was about helping the youth break free from average, take control of their lives, and become leaders. Carmen and Nick had built something that mattered, and they were just getting started.

But here’s the thing: Because Of Why is more than just a program. It’s about stopping the cycle of mediocrity and becoming someone who makes sh*t happen. If you’re tired of sitting back and watching others lead, if you’re ready to step up and be the person you were meant to be, then Because Of Why is for you.

​This is about creating a life that you’re proud of—a life that matters. So, the question is, are you ready to stop wasting time and start leading?

​If you have any questions or concerns you may contact contact@itsbecauseofwhy.com